About us · Bonki Studio · Malmö
Built by people who felt the same as you.
Bonki was not founded on a market idea. It was founded on a question: why is there no tool for what actually matters?
The story
The question that started everything.
It is 2021. Emma and Filippa are sisters, sitting and talking about something they cannot understand — why is it so hard to have the conversations that actually mean something? With children. With a partner. With themselves.
They start with a simple conversation card. Then another. Then they contact Ida Welbourn, a licensed psychologist with 29 years of clinical experience, and ask if she wants to help them build something serious.
Bonki is the answer to what they never heard when they were younger — and what they missed as parents and partners.
"Could we not create something we needed ourselves as children? So that we would not have had to do so much work as adults?"Emma & Filippa — Founders, Bonki Studio
The founders
The sisters behind Bonki.
Emma
Founder & Creative Director
Emma is the artist who created the world of the Eternity Forest — Bonki, Raga and all the characters who live in the podcast and in the products. Her visual language is what makes a conversation card more than just a card. It is an invitation.
Filippa
Founder & VP Sales
Filippa is the one who talks to customers. She knows exactly what her Tuesday evening looks like, and that knowledge shapes every product Bonki builds. She is the reason Bonki never sounds like a brand — it sounds like a person who understands.
The clinical foundation
Ida Welbourn
Licensed psychologist · 29 years of clinical experience
Ida is the psychologist who ensures that Bonki does not just feel good — it actually works. Every question, every card sequence, every step in a conversation has been reviewed and shaped by clinical research in attachment theory, the Gottman Method and emotional coaching.
Ida's role at Bonki is not to be visible — it is to be the silent guarantee behind every product. The mechanism you do not need to explain. The reason it works.
She has worked with children, families and couples in a clinical setting for almost three decades. That experience lives in the architecture of the products, not in the title.
The team
The people who build Bonki.
Emma
Founder, Creative Director
Filippa
Founder, VP Sales
Ida
Licensed psychologist, clinical advisor
Sofia
Operations & Administration
What we believe in
One philosophy. Two ways to live it.
01
Bonki's World
Story · Podcast · Narrative
A fairy tale podcast in 10 episodes about a little girl named Bonki and her lion guide Raga, in the Eternity Forest. The stories help children — and their parents — to put words to big emotions. The story is the tool. The narrative is the mechanism.
02
The Bonki Company
Conversation cards · App · Tools
A growing collection of psychologist-developed conversation cards and digital tools for families and couples. Seven products that cover the full arc of childhood and the parents' relationship — from age 3 to adulthood, from the simplest everyday conversation to the most difficult.
"Simple questions. Meaningful conversations."
Start with one conversation.
See where it takes you.
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